Free Design Videos

Lynda.com is a fantastic website that offers video lessons for just about all the major design and software program out there like Adobe Illustrator, Photoshop, Fireworks, Flash, InDesign and Dreamweaver. They also have lessons in graphic design principles as well as color and typography.

I learned about the site during one of my web design classes, we actually used one of the Lynda books as a class reference. Whenever I get a new piece of software or I need to learn some extra coding I’ll sign up for a month. When I first purchased the Adobe Creative Design Suite I signed up for a year. With that many new programs I knew I wanted to be able to learn at my own pace without feeling rushed.

As a special offer Lynda.com is providing SKO visitors a Free 24 Hour Pass. You can use this time to view and evaluate the designing software and to check out the design tutorials.

Click Here to Get Your 24 Hour Free Pass

Here is a screen shot of a color design tutorial. This lesson is teaching the value of ‘color value’.

Here is a screen shot of an Adobe Illustrator software lesson. This section is on vector handling.

Whether you are looking to design a logo, make a website or create a new marketing piece, you’re sure to learn something new and valuable here.

Click Here to Get Your 24 Hour Free Pass

Adobe Illustrator

Adobe WebsiteAdobe Illustrator is by far the favorite software for professional logo designers. When I first started my business, I used CorelDraw and I really liked it. I found it easy to use and I really didn’t have any complaints except one. Most printers preferred the Illustrator file format and quite a few didn’t even accept the Corel format. Of course I was able to convert the files to .eps but even still their always seemed to be some type of problem producing my projects. Once I switched over to Adobe Illustrator life was just a little bit better.

Here is a partial screen shot of  Illustrator’s interface.

On the left side of the screen the type tool has been expanded to display the various type options. Basically you can make your type plain, in a paragraph, set to a curve, or vertical. And this is only one tool. When you use the pen tool in conjunction with fonts you can shape your type any way you choose and completely customize your logo.

In the example below you can see the vector points in blue. The leaf has been added to the H to make a unique logo type for the Hush Intimate Apparel logo.

Adobe Illustrator is a very powerful logo design software and can take some time to learn. There are some videos available on the Adobe website to help you get started. I also like Lynda.com for an easy way to get up and running on new software programs. Below is a Free 24 Hour Pass that you can sign up for and see if Adobe Illustrator is right for you.


Free 24 hour pass to lynda.com.


I know Illustrator is expensive, especially if you are just getting your business up and running. The standalone version runs around $600 US. That’s why I also recommend the Logo Design Studio Pro software by SummitSoft. It’s also a vector based software program but it’s much easier to learn and a lot more affordable. However, if you are planning on producing your own marketing materials, you owe it to yourself to at least check out both software options and decide which one will work best for you.

Visit the Adobe Website | Visit the SummitSoft Website

Logo Design Services

Recently I have decided to scale back on my designing hours which means that I cannot always take on new clients. I do however have a working relationship with several very good logo design studios and online logo services. If you need an affordable logo designed quickly I recommend the following companies.

Logo Design Guru
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Logo Guru

With Logo Design Guru you get a custom designed logo for your company at a very affordable price. There online ordering process is safe, easy, and secure. Your final logo design is delivered in vector (Adobe Illustrator) and raster formats (jpg and gif) for both print and screen use.

Visit the Website | Read Full Review


Logo Works
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Logo Works

LogoWorks has a well thought out 5 step designing process and provide all the necessary file formats for print and web use. They have 8 packages to choose from and multiple artists work on every project.

Visit the Website | Read Full Review