Adobe Illustrator

Adobe Illustrator is by far the favorite software for professional logo designers. When I first started my business, I used CorelDraw and I really liked it. I found it easy to use and I really didn’t have any complaints except one. Most printers preferred the Illustrator file format and quite a few didn’t even accept the Corel format. Of course I was able to convert the files to .eps but even still their always seemed to be some type of problem producing my projects. Once I switched over to Adobe Illustrator life was just a little bit better.

Here is a partial screen shot of  Illustrator’s interface.

On the left side of the screen the type tool has been expanded to display the various type options. Basically you can make your type plain, in a paragraph, set to a curve, or vertical. And this is only one tool. When you use the pen tool in conjunction with fonts you can shape your type any way you choose and completely customize your logo.

In the example below you can see the vector points in blue. The leaf has been added to the H to make a unique logo type for the Hush Intimate Apparel logo.

Adobe Illustrator is a very powerful logo design software and can take some time to learn. There are some videos available on the Adobe website to help you get started. I also like Lynda.com for an easy way to get up and running on new software programs. Below is a Free 24 Hour Pass that you can sign up for and see if Adobe Illustrator is right for you.

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Free 24 hour pass to lynda.com.

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I know Illustrator is expensive, especially if you are just getting your business up and running. The standalone version runs around $600 US. That’s why I also recommend the Logo Design Studio Pro software by SummitSoft. It’s also a vector based software program but it’s much easier to learn and a lot more affordable. However, if you are planning on producing your own marketing materials, you owe it to yourself to at least check out both software options and decide which one will work best for you.

Visit the Adobe Website | Visit the SummitSoft Website

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