Author Archives: Sandra O'Brien

Custom Website Design

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Custom Design for Business Websites: Four Step Process

Planning

getting website traffic

A comprehensive understanding of the company’s needs and goals is vital before starting any local business online marketing campaign. We start each project off with a free consultation to establish online goals and benchmarks. Working closely with our clients we develop a plan to meet their individual needs.

Design

custom website design process

Designing an online presence covers many aspects. Our design process starts with a business website analysis to determine on page factors such as branding, page structure, content, call to actions, and other factors that can influence conversion rates.

If your business doesn’t have an established website our Local Business Websites Design Service can create an optimized website complete with on-page optimization and a custom web address that ranks well in the major search engines.

SEO Geo Targeting

geo local seo

Properly executed off-page SEO techniques and methods are the most important factors in getting website traffic and high rankings in the search engines.

Search engine optimization for local business is all about “location”. The majority of your business will come from customers within a five mile radius. That’s why our Local SEO Services include Google Maps/Google Places as will as organic SEO.

Extensive keyword research is the foundation for any SEO campaign. We target highly relevant keywords that will produce high quality leads that convert to sales. Our organic SEO service can help capture those terms that may not display on the Maps listings but are “buyer keywords” in your industry.

Mobile Websites

mobile websites

The rate of mobile internet users is increasing steadily with the decreasing costs of smart phones and mobile plans. Consumers are turning to their mobile devises to located business information before making purchase decisions. Therefore, a properly optimized web presence is essential for local business wanting to reach new customers using smart phone technology.

A mobile website presences is included as part of our Local SEO Services or can be purchased separately. See our mobile websites design service page for additional information.

Call today for a FREE Consultation: (248) 264-3770

 

Reputation Management

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Reputation Management is the Fastest Growing Asset for Local Businesses

It’s no question that online reviews are widely used to determine a buyers decision. National businesses like Amazon, Walmart and JC Penny allow their customers to rate their products and display them to help other make a purchase decision. Now all the major search engines and countless review sites offer anyone using the internet the ability to rate products and services from local businesses and displays them on for all to see.

So whether you like it our not, your business reputation is now in the hands of “somewhat anonymous” internet users.

Kay from Tools2Connet shot a short video explaining the importance of reputation management and how to keep track of what others are saying about your business.

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Great Reviews = More Calls, More Visits and More Sales

Step One: Sign up for your free Google Alerts to help manage your reputation.

Step Two: Get great reviews posted online.

If you offer a great product or service getting good reviews isn’t the problem. In fact it’s as easy as handing out a review card immediately after the business transaction.

Unfortunately, getting reviews posted online for all to see isn’t as easy. There are a few obstacles for asking a happy customer to leave a review on a review site.

First, unless they have a smart phone they will need to leave your building in order to post the review.  Once they’re gone they may forget about it altogether, but if they do remember they need to have an account with the review site. If they don’t have an account they will first have to create one, verify it through their email and then log-in and finally wright the review.

Is this asking too much from your customer? We think so!

That’s why we offer a review submission service. For a low monthly fee we will submit your customer reviews online to the major review sites including Google Places.

For more information call (248) 264-3770

Review Us




Rating: 4 out of 5 based on 16 ratings

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Creating Websites

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creating websitesDo you want to make your own website to save money? Creating websites is not as easy as some people think, when you do it right. I know a lot of small businesses that want to save money on their websites and I don’t blame them. The economy stinks – so my friend Steve and I decided to create a video series that show local businesses step by step how to make their own website the right way.

But knowing how to make a website doesn’t mean that it will rank high in the search engines for the right keywords so that your customers can find it. It also doesn’t mean that a business will know what to include to make their website a better marketing tool.

I’ve put together a short video on the 6 mistakes that many small local businesses make in their marketing effort. By understanding these basic internet marketing principals, small local businesses can easily get ahead of their competition and make more money from new leads.

For a short time we’re offering a limited free trial on the InstaProWebsites.com video tutorials. You can watch the first complete section at no charge, no strings attached. The getting started videos include instructions on how to do keyword research, by a domain name, find the right web hosting and much more.

Click here to watch the Free Videos on Creating Websites and the 6 mistakes small local businesses make in their internet marketing efforts.

BlueHost Affordable Web Hosting

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Bluehost has many features that make it my number one pick for small business website hosting. Founded in 1996, they are one of the oldest and most respected webhosting providers.

Features:
• Free Domain Name
• Disk Storage – Unlimited
• Host UNLIMITED Domains
• Free Drag and Drop Site Builder
• Free Domain Name
• Supports International Domain Names
• POP3/POP3 Secure Email Support – 2,500
• IMAP/Secure IMAP Email Support – 2,500
• 3 Different Web Based Email Solutions
• Forwarding Email Accounts – Unlimited
• Email Autoresponder Unlimited
• Gigs of Site Transfer – Unlimited
• Add-on Domains – Unlimited
• Parked Domains – Unlimited
• Subdomains – Unlimited
• Additional FTP Accounts – 1,000
• MySQL Databases – 100

Easy-to-install scripts using Fantastico or SimpleScripts:
• WordPress
• Content management systems
• Client management
• Forums
• Chat
• Forms and surveys
• Mailing lists
• Photo Galleries
• Shopping carts

cPanel – user-friendly control panel

With a 99.9% uptime, great customer service and technical support you simply can’t beat this deal.

BlueHost’s web hosting plans start as low as $6.95 per month.

BlueHost’s web hosting plans start as low as $6.95 per month.

Make Website Buttons

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Below is a video tutorial on how to make website buttons. In the video, I demon straight how to make a website button using a very affordable logo design software program.

The techniques shown will work with any software program that has a gradient fill and opacity options. The lesson describes the three components used to produce the “buy now” button located at the bottom of this page.

  • Rounded Rectangle
  • Button Highlight
  • Call to action text

After making the website button you will have an option to save the button project. This will save the button in a format that can be manipulated in the future. The next time you need a button for your website open the project and change the text or color to create a brand new website button.

If you would like to learn more about the Logo Design Studio Pro software, visit their website by clicking the “buy now” button.